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Kalamazoo College Cache: Recent submissions
Now showing items 1-20 of 14812
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The Impact of Online Product Reviews on Purchase Intent : Risk Perception Differences Between Men and Women
(2017)As more consumers look to make purchases through online retailers, companies will need to modify their marketing strategies to drive more sales. There has never been a more important time for marketers to learn about the ... -
Team Brand Personality and Fan Perspective Congruence of the Big Four Professional Sports Teams in Detroit
(2017)Brand personality has become popular in modern marketing. Brands extending themselves with qualities which appeal on an emotional level with consumers is becoming more common. Not only is this phenomenon taking place ... -
Real Estate Agents' Favorability of Zillow's Marketing Services
(2017)Many factors affect the complexity of the real estate industry. One such factor is social media and marketing sites. Before the 21st century and the internet revolution, real estate professionals were the exclusive holders ... -
The Impact of the Internet on the Retail Industry : A Case Study of the Clothing Store, J.Crew
(2017)With the creation and popularity of the Internet, shopping has been forever changed. Consumers can easily shop online with a device connected to the Internet wherever they want And whenever they want without the tedious ... -
Transformation Without Representation : Gentrification in Columbia Heights, Washington, D.C.
(2017)This paper looks at the forces behind gentrification and the drawbacks that it causes for longtime residents in the demographically diverse neighborhood of Columbia Heights. Typically, studies on gentrification focus either ... -
Implications of Education on Income Inequality
(2018)This paper works to unravel the complexities of income inequality, with a focus on education, through analysis of a case study and relevant data. The analysis focuses on identifying significant factors related to education ... -
Trade Openness, Economic Growth and Environmental Degradation in Asian developing countries
(2017)Humanity faces two major challenges, economic development and environment quality. While both developed countries and developing countries have seen the environment becoming one of the most contemporary issues in the 21st ... -
Extroversion, Social Media Usage, and Sales
(2017)Social media is increasingly prominent in business, particularly in the sales process. This study looks at the effects of implementing social media based on the salesperson's personality and perceived success outcomes. ... -
Consumer-Based Brand Equity of the Six Largest Pickup Truck Brands in the United States of America
(2017)One of the biggest goals of marketing is to differentiate a product or brand from similar products and brands in order to out-sell competitors. To do this, companies must build brand equity through strategic marketing. ... -
An Examination of How Online Advertisements Influence a Female's Purchase Intention
(2017)The purpose of this paper is to explore how certain variables embedded within online advertisements influence a female's purchase intention. The variables observed in this research are the color of text, style of text, ... -
A Search for Liability : FLCs in the Agriculture Sector
(2017)Wrongful employment practices persist in the agriculture sector, especially affecting the migrant worker. This paper serves to investigate how grievances of injustices are addressed. Two instances—the Delano Grapes Strike ... -
2013 Distinguished Alumni Awards & Athletic Hall of Fame Inductees
(Kalamazoo College, 2013-10-18)Recipient of the Distinguished Achievement Award was Daniel Nepstad '79. Recipient of the Distinguished Service Award was Richard L. Halpert '69. Recipient of the Young Alumni Award was Jeffrey M. Marinucci '00. Recipient ... -
2012 Distinguished Alumni Awards & Athletic Hall of Fame Inductees
(Kalamazoo College, 2012-10-19)Recipients of the Distinguished Achievement Award were Arnold H. Campbell '72 and Martha L. Campbell '72. Recipient of the Distinguished Service Award was David Easterbrook '69. Recipient of the Weimer K. Hicks Award was ... -
2011 Distinguished Alumni Awards & Athletic Hall of Fame Inductees
(Kalamazoo College, 2011-10-21)Recipient of the Distinguished Achievement Award was Susan M. Cabeza de Vaca '67. Recipient of the distinguished Service Award was F. Conrad Fischer. Recipient of Weimar K. Hicks Award was Thomas M. Ponto. Inductees of the ... -
2015 Distinguished Alumni Awards & Athletic Hall of Fame Inductees
(Kalamazoo College, 2015-10-23)Recipient of the Distinguished Achievement Award was John N. Howell '61. Recipient of the Young Alumni Award was Elizabeth Garlow '07. Recipient of the Weimer K. Hicks Award was Paul Manstrom. Recipient of the Distinguished ... -
2010 Distinguished Alumni Awards & Athletic Hall of Fame Inductees
(Kalamazoo College, 2010-10-15)Recipient of the Distinguished Achievement Award was Larry J. Bell '80. Recipient of the Distinguished Service Award was Jon L. Stryker '82. Recipient of the Weimer K. Hicks Award was C. Kim Cummings. Athletic Hall of Fame ... -
2007 Distinguished Alumni Awards & Athletic Hall of Fame Inductees
(Kalamazoo College, 2007-10-12)Recipient of the Distinguished Achievement Award was Julie Mehretu '92. Recipient of the Distinguished Service Award was John W. Lundeen '69. Recipients of the Weimer K. Hicks Award were Dr. Paul D. Olexia and Dr. Sally ... -
2005 Distinguished Alumni Awards & Athletic Hall of Fame Inductees
(Kalamazoo College, 2005-10-07)Athletic Hall of Fame Inductees were Jeff Gorton '00, Seth Denawetz '94, Michelle Krisfalusi '92, and Edwin Lauermann '64. Recipient of the Distinguished Achievement Award was Dr. Peter S. Tippett '75. Recipient of the ... -
2004 Distinguished Alumni Awards & Athletic Hall of Fame Inductees
(Kalamazoo College, 2004-10-15)Athletic Hall of Fame Inductees were Susie (Anderson) Dubeck '98, Erin Killian '99, John Latham '99, and Bob Urschalitz '59. Recipients of the Distinguished Achievement Award were John Sarno '44 and Gene Tidrick '64. ... -
2003 Distinguished Alumni Awards & Athletic Hall of Fame Inductees
(Kalamazoo College, 2003-10-10)Athletic Hall of Fame inductees were Phillip L. Dillman '53, Richard M. Johnson '66, James Van Sweden '73, and Steven R. Zuhl '76. Distinguished Achievement Award recipients were Lisa Kron '83 and Rev. David Mesenbring ...
