Marketing In the 21st Century: A Revised Marketing Plan for Lamrock, Inc
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Authors
Lamrock, Michael J.
Issue Date
2011
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
The focus of my project is to incorporate the use of social networks into the
marketing plan for Lamrock, Inc., a Heating, ventilation, air conditioning (HVAC), and
electrical business located in Oscoda, Michigan. Despite being in the community for 50
years, Lamrock, Inc. still battles with other local competitors for business. My internship
was geared towards taking my knowledge of social networks and marketing techniques
and combining it with the knowledge of the company that I gained over the summer.
Throughout the paper I will go into more detail about my time at Lamrock, Inc., the
company's current marketing plan, an updated plan that includes the use of social
networks, and the projected financial implications of the plan over the next three years.
With the help of an upgraded marketing strategy and the inclusion of online
marketing via social networks, I believe that Lamrock, Inc. can easily become the leader
in its field in Northeast Michigan. An updated, modernized marketing plan is just what
the company needs to move out of its past and into its future. After spending an entire
summer around the company' it is clear to me that the company has the people and
materials that it needs to be successful, and with a little help it can become more
successful than it has ever been.
Description
iv, 30 p.
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License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.