“Think Globally, Act Locally:” A Local Marketing Plan for an International Nonprofit Organization
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Authors
Allman, Avery E.
Issue Date
2016
Type
Language
en_US
Keywords
Alternative Title
Abstract
ICC works everyday to better the health and overall well being of
children and their families who live in the Dominican Republic
and Haiti. ICC’s main focus is providing healthcare access to
impoverished families, while simultaneously empowering the
areas where these families live. ICC runs successful programs out
of two Caribbean countries, yet lacks a strong presence within it’s
own, local Kalamazoo community. The goal of this marketing plan
is to enhance ICC’s reputation within the city of Kalamazoo,
increase the organization’s operating budget, and create an
enhanced donor experience for those affiliated with the nonprofit.