Team Brand Personality and Fan Perspective Congruence of the Big Four Professional Sports Teams in Detroit

dc.contributor.authorNord, Jonathan D.
dc.date.accessioned2022-04-18T14:21:45Z
dc.date.available2022-04-18T14:21:45Z
dc.date.issued2018
dc.description1 broadside. 48"W x 36"Hen_US
dc.description.abstractBrands extending themselves with qualities which appeal on an emotional level with consumers is becoming more common. This paper aims to address the brand personality in which the Big Four Detroit sports franchises market and how fans perceive each team’s brand personality. The Lions, Pistons, Red Wings, and Tigers each market in different ways, while remaining distinct to Detroit fans. This paper intends to address each franchise’s ability to connect with fans and judge how well they do this.en_US
dc.description.sponsorshipKalamazoo College. Department of Economics and Business. Economics and Business Symposium, 2018.en_US
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://cache.kzoo.edu/handle/10920/43504
dc.language.isoen_USen_US
dc.publisherKalamazoo, Mich. : Kalamazoo Collegeen_US
dc.relation.ispartofKalamazoo College Economics and Business Symposium Presentations Collection
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleTeam Brand Personality and Fan Perspective Congruence of the Big Four Professional Sports Teams in Detroiten_US
dc.typePresentationen_US
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