Team Brand Personality and Fan Perspective Congruence of the Big Four Professional Sports Teams in Detroit
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Authors
Nord, Jonathan D.
Issue Date
2018
Type
Presentation
Language
en_US
Keywords
Alternative Title
Abstract
Brands extending themselves with qualities which appeal on
an emotional level with consumers is becoming more
common. This paper aims to address the brand personality in
which the Big Four Detroit sports franchises market and how
fans perceive each team’s brand personality. The Lions,
Pistons, Red Wings, and Tigers each market in different
ways, while remaining distinct to Detroit fans. This paper
intends to address each franchise’s ability to connect with
fans and judge how well they do this.
Description
1 broadside. 48"W x 36"H
Citation
Publisher
Kalamazoo, Mich. : Kalamazoo College
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.