Scripps Networks: Brands That Benefit From Endemic Advertising
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Authors
Giles, Kristin
Issue Date
2010
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Scripps Networks consists of six different lifestyle media networks: Home and Garden
Television (HGTV), Food Network, Do It Yourself Network (DIY), Cooking Channel, Travel
Channel and Great American Country (GAC). These brands all attract a specific set of
advertisers to their networks. The advertisers who are on the networks relate to the content of
the programming. As Scripps has acquired more and more advertisers that relate to their
programming, they have created unique marketing opportunities for their advertisers that are
beneficial to both the advertiser and the brand. The opportunities that Scripps has to offer are
plenty from sponsorships and promotions to partnering up with companies who share a common
theme and goal. Through Scripps innovative and numerous opportunities that is based off of
their endemic nature, they are able to create value in their brands.
Description
III, 29 p.
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License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.