Pro-Environmental Behavior Modification Techniques: A Program to Reduce Carbon Dioxide Emissions at a Residential Level
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Authors
Manstrom, Kathleen
Issue Date
2009
Type
Thesis
Language
en_US
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Abstract
Over the past few decades, members of society have grown increasingly aware of
their impact on the overall quality of the environment. Since then, there have been
various studies and programs utilizing psychological behavior modification techniques in
order to initiate new and more environmentally friendly ways for people to live their
everyday lives. This study takes several techniques, specifically, (a) group-based peer
learning, (b) implementation intentions, (c) prompts, (d) public commitments, and (e)
social-injunctive norms, and combines them to make one hybrid program. This program
will include three neighborhoods in the city of Ann Arbor, Michigan. Each neighborhood
will consist of 60-80 residents. Residents in two of the neighborhoods will be placed into
teams of 6-10 members. The third neighborhood, acting as a control, will contain no
teams. All participants will range from 18 years of age and up. The duration of the
program will be 11 months, beginning in December and ending in November. For the
entire length of the program, each team will meet once a month. During the meetings,
the participants will have the opportunity to participate in each behavior modification
technique. The control neighborhood will participate in these behavior modification
techniques through e-mails. Once the program is completed and the data are collected,
each technique will be separately analyzed in relation to the amount of carbon dioxide
emissions reductions of the neighborhood, team, and the individual households.
Description
v, 58 p.
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