Pepsi-Cola Mexicana's Position in the Mexican Economical and Cultural Environment
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Authors
Mawhinney, Lynn
Issue Date
1990
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
For my Working S.I.P. I had an internship with Pepsi-Cola
Mexicana, the Mexican branch of Pepsi-Cola International. I worked
iii the Financial Department of the main offices in Mexico City,
Mexico. Throughout my internship, I worked on a variety of small
projects in various areas of the department.
My paper deals with both the economical and sociological
external factors that effect a business in Mexico. It gives insight to
the economical history of Mexico, leading up to why the Mexican
economy is the way it is today. The information on the Mexican
economy as it stands now is as of March 5th, 1990.
The Mexican culture is very different to that of other countries.
I believe that the culture has a large impact on how a subsidiary is
run in a foreign country. Understanding the culture in which a
subsidiary operates is a necessity for running a successful business.
The majority of the cultural information included is from personal
experiences both inside and outside the office setting.
The objective of my paper is to provide an environmental audit
containing Mexican economical and cultural background information.
This paper is strictly objective.
Description
iv, 79 p.
Citation
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U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.