Social Media: Changing the Marketing Game
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Authors
Rowley, Zachary A.
Issue Date
2011
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Businesses are slowly learning what 750 million Facebook users have already learned;
"'you have to have a Facebook.' This can be taken one step farther for marketers to '"every
company's marketing must involve social media." As social media has gained popularity as a
new age marketing tool, marketers and companies have approached social media in a variety of
ways. Each company sets out to exploit the near limitless possibilities and discovers an equally
impressive number of nightmares. To best utilize this tool, marketers must embrace the new
methods of the social media community.
Description
vi, 22 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.