Modernizing a Firm: The Importance of Internet Strategy in Modem Business
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Authors
Osment, Jonathan R.
Issue Date
2011
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
An internet strategy is a key component of any profit seeking firm. Without an
internet strategy firms will lose out on opportunities and will often lose out to
competition. The internet has allowed firms to cut costs and increase awareness of its
product due to the many benefits it provides. Among these benefits are that it creates an
expanded market, it provides new advertising tools, creates potential for communication
channels, and allows new forms of data management. It is because of these benefits that
having an internet strategy is such a vital part of a business.
Description
IV, 20 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.