A Brand Extension Analysis Connecting Nike with the Millennial Consumer

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Authors
Donovan, Nate
Issue Date
2016
Type
Thesis
Language
en_US
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Abstract
Nike is one of the most successful brands in history, with an ultimate goal in becoming a $50 billion business by the year2020. This project analyzes Nike's current product offering and suggests a brand extension for the organization to consider. The extension proposes the concept of a new product line with a direct focus on the millennial consumer. This idea challenges the brand to utilize its power within the consumer market to enter a completely new space that could legitimately drive Nike towards the $50 billion dollar revenue goal in just three short years.
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iii, 59 p.
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U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
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