A Brand Extension Analysis Connecting Nike with the Millennial Consumer
Nike is one of the most successful brands in history, with an ultimate goal in becoming a $50 billion business by the year2020. This project analyzes Nike's current product offering and suggests a brand extension for the organization to consider. The extension proposes the concept of a new product line with a direct focus on the millennial consumer. This idea challenges the brand to utilize its power within the consumer market to enter a completely new space that could legitimately drive Nike towards the $50 billion dollar revenue goal in just three short years.
iii, 59 p.
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.