Media Convergence And How Should Marketers Reach The Millennia! Generation?
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Authors
Sunwoo, June Y.
Issue Date
2008
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
It started out with a small discussion between Anna Martin who is a Research
Coordinator at Alloy Media + Marketing and I. Since the company is main target
audience is teenagers she asked if I have been noticing the media convergence. Without
hesitation I responded "no" but as soon as I got home from work I was doing exactly
what all other Millennials were doing. I was watching TV shows online, texting my
friend on the subway, and listening to my iPod everyday to and from work. This led to
great curiosity and I wanted to know why media convergence was happening and fast. I
was also interested in how marketer should reach our generation, the Millennia!
generation. As a Millennia! we value three main three things: Mobility, Control, and
Convenience. These three main points remained the same until the end of my research.
Description
ii, 51 p.
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