Work Experience Senior Individualized Project at Kalamazoo Brewing Co, Inc.
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Authors
Coulter, Scott
Issue Date
1991
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Section I. The business plan was written for the Kalamazoo
Brewing Company, Inc. It is a thorough prospectus with
the intention of providing potential investors a well
organized overview of the company business past and
future performance. Several sections are included to
describe the company's product, target market,
competitors, pricing policy, marketing plan, operations,
future projections in sales and production, and future
financial requirements.
Section II. This section includes the capacity in which I was
involved with the Kalamazoo Brewing Company, Inc. It
describes several of the experiences I have had at the
brewery while giving tours, collecting answers to the
survey, and participating in a regional beer tasting. The
section also includes how I believe the business plan
will help the brewery raise more money than the past
efforts.
Section Ill. In this section I describe how several courses here at
Kalamazoo College have been instrumental in allowing
me to prepare the business plan. Also, it gives a brief
description of my future role at the Kalamazoo Brewing
Company, Inc. and personal goals I have for the future.
Description
vii, 48 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.