Dealership Consolidation in a Changing Market

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dc.contributor.advisorGoodwill, Chad W., 1969-
dc.contributor.authorKing, Elizabeth J.
dc.date.accessioned2012-05-30T13:29:23Z
dc.date.available2012-05-30T13:29:23Z
dc.date.issued2011
dc.descriptioniv, 25 p.en_US
dc.description.abstractDealership Consolidation has been occurring basically since 1927 when the number of dealerships in the United States peaked at 53,125. This number has decreased to 17,700 dealerships as of 2011. This does not imply however that the auto industry has been decreasing over the last eighty-four years. On the contrary, more automakers have entered the market and sales for the most part have increased. It is a common occurrence that firms within a new industry grow quite rapidly. Once the industry reaches a certain· level of maturity, the number of firms will than decrease to a more productively efficient size. This is demonstrated through historical data of the automotive industry. This paper examines this decline in the number of dealerships and why responding to the market is ·good for the players involved. The changes in the market will be examined, as well as events that affected the automotive industry. There will be an emphasis on domestic automakers (Chrysler, General Motors, and Ford) with an in-depth look at one of Chrysler's projects. The consolidation of the general dealer network will be discussed, as well as the consolidation of multiple lines into one dealership, and the consolidation of many dealerships into large dealer groups. The automotive manufacturers, remaining dealers and consumers all benefit from these consolidations.en_US
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10920/26447
dc.language.isoen_USen_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Economics and Business.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleDealership Consolidation in a Changing Marketen_US
dc.typeThesisen_US
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