Little Caesars: Prospects in Hong Kong; A Strategic Analysis of the Food Retailing Industry
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Authors
Davenport, Samuel M.
Issue Date
2011
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
This paper is primarily a strategic analysis of the Hong Kong fast food market. There is
an emphasis on unveiling potential opportunities and threats facing Little Caesars' entry into
Hong Kong's fiercely competitive fast food industry. The paper first presents a general
environmental scan of Hong Kong, examining how economic, demographic and sociocultural
factors affect the quick serve food industry in Hong Kong. Following the general environment
scan is an extensive look at emerging food and dietary trends specific to providing evidence of
consumer deman4 for Little Caesars' products. Using Porter's Five-Forces Model of Industry
Competition, profit and growth potential of the Hong Kong fast food market will be examined as
well as the competitive positioning of existing firms in the market.·
After thoroughly considering Little Caesars' competitive advantages in addition to
examining general environmental factors and the competitive environment of Hong Kong's fast
food industry there is evidence of a small niche market opportunity in Hong Kong as well as
huge market opportunities across East and Southeast Asia. ·
The findings of this paper suggest that the continued growth of Asian dairy consumption
will likely create a growing demand for high-value, low-cost convenience foods that include
dairy products as an integral ingredient. Although certain aspects of Little Caesars' products will
invariably have to be localized, the 'Value-Innovation' achieved by the HOT-N-READY low cost
and differentiated product line seems to be a viable platform for Little Caesars to compete
upon in East and Southeast Asia.
Description
iv, 46 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.