Student-Athlete Compensation and the NCAA Business Model
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Authors
Bresnahan, Austin
Issue Date
2022-01-01
Type
Thesis
Language
en_US
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Abstract
Colleges are institutions that run on tight budgets and have the responsibility of providing for multiple people. Part of institutions jobs is running athletic programs that provide an opportunity for athletes to compete and receive an education. However, it is believed by some that colleges and the governing body the National Collegiate Athletic Association (NCAA) fail to do this. This paper examines whether student athletes can be compensated based on the financials of the schools and NCAA. Using data of median revenue and net revenue of NCAA members and financial statements from the NCAA to determine an answer of if they should compensate athletes. This also paired with a literature review section that can show the evolution of the NCAA business model through court cases and structural changes. The outcome of this study shows that with the recent changes in the NCAA legislation and the financial data, there is no room financially for schools and the NCAA to compensate athletes without turmoil in college sports.
Description
v, 36 p.
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U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.