An Analysis of the Effects of Repetition, Age, and Delay on the Occurrence of the Dlusion of Truth Phenomenon
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Authors
Houshyar, Shadi
Issue Date
1999
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
This paper presents the findings of a research study entitled the Illusion of Truth Phenomenon.
According to this phenomenon, familiar information is often perceived to be true regardless of
the original validity of the information. This paper explores the expression of the Illusion of
Truth Phenomenon in an elderly population, of ages 71-85. The effects of the variables of
repetition and delay on the expression of the phenomenon are explored. This study
demonstrated the occurrence of the Illusion of Truth Phenomenon in the elderly, and found that
this effect was exaggerated with increased repetition and delay. It was found that a longer delay
duration between encoding and retrieval of information exaggerated the illusion effect, and that
repetition, with increased delay, further heightened this effect. The implications of this
phenomenon upon consumer behavior in the elderly population are discussed.
Description
48 p.
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License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.