Literature Survey: Innovation in the Cruise Line Industry & Marketing Plan: The Disney Adventure

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Authors
Rekowski, Bryan
Issue Date
2009
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Thesis
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en_US
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Abstract
The purpose of this paper is to analyze the progression of the innovative features offered on cruise ships and show the correlation of innovation to a successful cruise industry that directly contributes and impacts the United States economy. This highly demanding and competitive industry has not only brought shipboard luxury to an amazing standard for cruisers, but has also increased the popularity and progression of cruises. Resulting from this we have the cruise line industry directly contributing to the well-being of the United States economy by cruise line purchases on U.S. goods and services and generating jobs.
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iii, 55 p.
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U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
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