Entrepreneurs Who Do Not Think Outside the Box But About the Box Itself: An in Depth Experience in Franchising
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Authors
Martin, Derek J.
Issue Date
2007
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
The purpose of the franchise project was to find out if I wanted to own a
franchise. To truly find out I explored the design and operation of a successful franchise
from both perspectives: franchisee and franchisor. From the franchisee's perspective,
more focus was put towards daily operation, communication, leadership, team work, and
business knowledge requirements. On the side of the franchisor the focus was less
directed towards the teamwork and more directed towards the application process of a
new franchisee and the financial aspects of the franchise itself. This paper discusses the
experience of in store studies and experiences, as well as corporate meetings and day to
day operations of the home office. Some conclusions indulge on the importance of the
franchisee's communication, general business knowledge, leadership, and team work
attributes. Conclusions drawn on the franchisor ability to adapt to changing conditions,
offer acceptance only to candidates with the right qualities, and that the franchise builds
upon a heavy cash flow approach.
Description
39 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.