Managing and Marketing a New Stable in the Equine Niche

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dc.contributor.advisorStull, Charles A.
dc.contributor.authorSumyk, Brittany
dc.date.accessioned2012-05-24T15:05:40Z
dc.date.available2012-05-24T15:05:40Z
dc.date.issued2011
dc.descriptioniv, 29 p.en_US
dc.description.abstractFor my senior individualized project, I constructed a five-part marketing strategy for a niche business. I drew upon my experience shadowing a stable manager, and described a plan that a new stable owner would follow in order to establish their business in the equine niche. The five-part plan consisted of a list of personal or business goals that a stable owner should set forth to accomplish, a SWOT (strengths, weaknesses, opportunities, threats) analysis that would help the entrepreneur identify resources to take advantage of. Also included are potential marketing strategies that would help establish positive relationships with clients, and research discussing the equine market. "Knowing and understanding customer's needs" is most important rule of marketing, according to Business Link, the United Kingdom's governmental source for businesses (The Chartered Institute of Marketing, 2011 ). These different areas help create a formulaic plan that a new stable owner should consider in order to make a name for themselves in a critical, niche industry.en_US
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10920/26331
dc.language.isoen_USen_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Economics and Business.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleManaging and Marketing a New Stable in the Equine Nicheen_US
dc.typeThesisen_US
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