Managing and Marketing a New Stable in the Equine Niche
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Authors
Sumyk, Brittany
Issue Date
2011
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
For my senior individualized project, I constructed a five-part marketing strategy
for a niche business. I drew upon my experience shadowing a stable manager, and
described a plan that a new stable owner would follow in order to establish their business
in the equine niche. The five-part plan consisted of a list of personal or business goals
that a stable owner should set forth to accomplish, a SWOT (strengths, weaknesses,
opportunities, threats) analysis that would help the entrepreneur identify resources to take
advantage of. Also included are potential marketing strategies that would help establish
positive relationships with clients, and research discussing the equine market. "Knowing
and understanding customer's needs" is most important rule of marketing, according to
Business Link, the United Kingdom's governmental source for businesses (The Chartered
Institute of Marketing, 2011 ). These different areas help create a formulaic plan that a
new stable owner should consider in order to make a name for themselves in a critical,
niche industry.
Description
iv, 29 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.