German International Business Culture
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Authors
Ackerman, Emily
Issue Date
2008
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
As a firm continues to grow, there comes a point when the firm can decidedly
switched from a solely domestic market to that of a broader international one. This is not
a decision that any firm can take lightly, as much thought and changes may need to occur
in their strategy before their international ventures can be successful. Many factors could
be involved in why a firm would consider "going global." The competition from
companies abroad might already be selling similar products in their domestic market,
which in turn causes a decrease in sales. Another option could be the wide spread
success of a product in the domestic market and the firm feels it could also be successful
in another country's market. This could come about by the demand in the international
market for such a product, perhaps if there is not a similar substitute available. The
production process might have changed, causing the firm to be able to produce the
product more efficiently and would now be more competitive against their international
counterparts. Other events might have occurred changing the political situation in a
country, perhaps an increase in cross-national cooperation, or a decrease in the barriers of
foreign trade or investment, all of which have an enormous influence on international
business ventures. Regardless of the reasons a firm decides to venture into the realm of
international business and in what facets they do so, the firm must take into careful
consideration cultural aspects in order to be successful.
Description
18 p.
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License
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