Service Differentiation and Monopolistic Competition in China's Study Abroad Market
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Authors
Colton, Douglas
Issue Date
2011
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Service Differentiation and Monopolistic Competition in China's Study Abroad Market is an
analysis of the market that prepares students to study abroad in China. This includes an insider
perspective, containing content that relates to my position at Welltrend. The topic in question is
how firms in China's study abroad market create market power through service differentiation.
Looking at consumer preferences and producing firms, it is evident where the roots of
monopolistic competition originate. In conclusion, my analysis shows firms in this market
develop market power through diversifying locations, forming partnerships, changing
curricula, and pricing.
Description
iv, 32 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.