The Pyramidal Model of Associations: Implicit versus Explicit Consistency within Multiplicative Relationships
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Authors
Graves, Corydon
Issue Date
2008
Type
Thesis
Language
en_US
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Abstract
This study examined the implicit and explicit associations that are made between various social
groups, attributes, and roles and behaviors. In particular, three influences shaped the four
individual patterns of associations that created the pyramidal model developed in the present
research: (a) the principles of social psychology's three central consistency theories of the 1950s,
(b) the integration of the unified theory (Greenwald et al., 2002) and gender role theory (Eagly,
1987), and (c) the increasing prominence of implicit measures in social cognition research. The
primary theoretical prediction from this pyramidal model is that each association is interrelated.
In this two-part study, 83 female and 84 male University of Michigan students, ranging in age
from 16-23 years completed questionnaires and a series of Implicit Associati.on Tests (IAT;
Greenwald, McGhee, & Schwarz, 1998). The resulting data revealed· support for the model and
predicted consistency patterns in all patterns of associations for implicit (lA T) measures and only
2 of the 4 triangular patterns in comparable explicit (questionnaire) measures. Implicit and
explicit measures are particularly discussed and examined. These results imply that stereotypical
associations are not isolated associations, but rather are part of a consistent pattern of
associations.
Description
vii, 100 p.
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