Marketing Plan for Li'l Darlins Ice Cream Shop and Review of Work Experience at the Stryker Center
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Authors
Northam, Matthew J.
Issue Date
1997
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
During the Fall quarter of 1996, I held an intern position at the Kalamazoo
College Small Business Development Center (SBDC) located at the L. Lee Stryker
Center on the campus of Kalamazoo College. The SBDC is a branch of the
Michigan SBDC located in Detroit. The Michigan SBDC operates under a grant
from the U.S. Small Business Administration. The SBDC's purpose is to offer free
confidential counseling to the community-at-large for anyone who owns or is
wishing to start up a small business. The Kalamazoo College SBDC is the Regional
Center for Region 11 in Southwest Michigan, serving the counties of Allegan, Barry,
Berrien, Branch, Cass, Calhoun, Kalamazoo, St. Joseph and Van Buren. A Satellite
Center is located at Lake Michigan College in Benton Harbor, and there are
Affiliate Centers located in Allegan, Hastings, Battle Creek, Coldwater, South
Haven, Dowagiac, Niles, New Buffalo, St. Joseph and Buchanan.
The purpose of my internship was to perform research that I needed for the
marketing plan portion of my SIP and to gain useful work experience as I prepare
to enter the work force. I was a full-time student intern at the SBDC from
September 9, 1996, to December 5, 1996. I worked Monday through Friday from 8
AM until4 PM every day. My duties at the SBDC can be categorized as follows:
Administrative duties, Student Consultant, conducting of training seminars,
financial analysis, and special projects. I feel the skills I gained from this experience
were very beneficial towards my future in the business world as they will enable me
to compete for jobs as well as help me perform whatever duties I may have at any
future position I may hold.
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161 p.
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