Multinational Business and Global Expansion: An International Plan for Victoria's Secret, Corp.
Loading...
Authors
Adams, Jessica G.
Issue Date
2009
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
The world today is an increasingly globalizing environment and corporations
move at an extremely fast pace to keep up with the changes. This involves regular
research, development, technological advances, advertising and meeting the satisfaction
of its customers and/or consumers. When expanding internationally, factors such as
cultural differences, currency exchange rates and competition are only a few of the
obstacles that may arise.
Victoria's Secret is the leading lingerie company in the United States, with over
1,000 store locations and an interactive online retail website to purchase from. For year
ending 2008, its parent company Limited Brands, Inc. earned 718 million USD in net
income (profit after expenses and taxes). After some fundamental analysis of its financial
statements, there is working capital, resources and a good reputation that deems ready to
expand Victoria's Secret, Corp. abroad.
This research document uses an analysis of multinational management and a
fundamental business analysis to first understand global development and multinational
management. It then continues on to derive an international expansion plan for Limited
Brands' Victoria's Secret, Corporation. It outlines a plan to expand its company into
London, England known as one of the shopping capitals of the world. The globalization
of this corporation will not only open up many employment opportunities for both United
States' residents and London residents, but also provide more opportunities for further
expansion and strive to exist as a multinational enterprise.
Description
50 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.