Increased Sales Through Direct Mail Marketing

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dc.contributor.advisorBreznau, Thomas C.
dc.contributor.authorVanderstelt, Steven D.
dc.description31 p.en_US
dc.description.abstractAdvertising is extremely important to the overall success of any small business. When funds are low, one of the first budgets that a firm cuts is advertising. A decrease in the amount of advertising will further slide the business toward financial ruin. An effective marketing scheme can lift a business out of debt and into financial success. Direct mail marketing is one such marketing program. It targets potentially high market segments through the use of data bases. By focusing on customers who possess the need for a particular product or service, businesses are able to increase the amount of sales through the high rate of customer response. Direct mail marketing utilizes advertising funds to their maximum potential. It produces low amounts of waste circulation if the marketing campaign is developed logically and carefully.en_US
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleIncreased Sales Through Direct Mail Marketingen_US