Real Estate Agents’ Favorability of Zillow’s Marketing Services
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Authors
Hunziker, Travis W.
Issue Date
2018
Type
Presentation
Language
en_US
Keywords
Alternative Title
Abstract
This research project seeks to examine how real estate agents
view Zillow both on favorability and how they feel Zillow
has added value to agents. An analysis of the various aspects
of Zillow’s marketing services shows a negative favorability
towards Zillow by real estate agents. It can be concluded that
real estate agents’ negative viewpoint is due to Zillow’s threat
to the need of agents.
Description
1 broadside. 48"W x 36"H
Citation
Publisher
Kalamazoo, Mich. : Kalamazoo College
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.