The Advertising Campaign of a Small Specialized Business
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Authors
Root, Jesse
Issue Date
1998
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
The author describes experiences interning in the marketing and advertising department at Delphi, a stained glass supplies outlet in Lansing, Michigan and focuses on the basic marketing tools used: card decks, retail and wholesale fliers, print ads, and the Internet.
Description
44 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.