The Positive Economic Impact of the Great Recession : A Case Studyof Dollar General
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Authors
Zagon, Zach
Issue Date
2019
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Economic recession is a brilliant term used to describe a beaten and battered system, trying to maintain homeostasis. The balance between sinking deeper into the recession, which refers to a period of economic decline, and clawing your way back to the light of profits, lies within a company's marketing strategies and business techniques. The purpose of this case study is to evaluate the relative success of Dollar General during the economic period known as the Great Recession (2007-2010). With aggressive store expansion and privatized branding within their stores, Dollar General has laid a blueprint for future success. To study specific Dollar General tactics, Mendon, MI is the focus of this case study.
Description
20 p.
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License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.