Art Direction and the Production of Television Commercials
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Authors
Gilmore, H. James
Issue Date
1983
Type
Thesis
Language
en_US
Keywords
Theater -- Miscellaneous
Alternative Title
Abstract
Part I of the paper is a narrative account of the
atmosphere evident during the filming of a television commercial.
It is not a documentation of any particular commercial so
much as it is a collection of images gathered while observing
a number of varied productions. One of the first things I
learned in Hollywood is that you can't take the television and
film industry too seriously. I think Part I explains why.
In Part II, I focus on the role of the art director
in the production of television commercials. It was a
difficult section to prepare simply because there is no set
guideline for the design process; every designer and every
production house operates in a different style. This section
is, therefore, of a rather general nature.
The last part contains excerpts from a journal I
kept while working at the studio. This section would be
of most help to those contemplating an internship in the field
and who were curious about some of the events and questions
that come up while working around a film and television
studio.
Description
v, 64 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.