How DunnhumbyUSA is Shaping Kroger's Future in the Battle against Wal-Mart

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Authors
Barclay, Brian
Issue Date
2011
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Thesis
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en_US
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Abstract
This paper examines the role that dunnhumbyUSA has played in the resurgence of Kroger to become Wal-Mart's biggest competitor~ We look at each companies mission statement to understand what core beliefs are guiding the company forward. We also examine the pricing and assortment strategies that are being utilized to maximize profits and benefit the customer. Finally, this paper looks at each company's loyalty and rewards programs and examines why dunnhumbyUSA selected Kroger's specific strategies.
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iv, 20 p.
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U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
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