The Ups and Downs of the Xerox Corporation
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Authors
Mitchell, Christopher M.
Issue Date
1991
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
The purpose of this project was to find out why Xerox
corporation has survived and prospered. It has been at the
forefront of the document processing industry since its first
commercial copier hit the market in 1960. At first Xerox was the
only company within this field and it prospered. Then in the
1970's the competition rolled in. Xerox was hit by a number of
devastating punches, and like a champion prize fighter, staggered
but was never knocked out. Xerox Corporation is one of only a few
u.s. companies that has been able to fight off the Japanese
invasion. It did this by joining forces with a Japanese company to
form Fuji Xerox. This relationship has been called the most
successful joint venture ever, between a Japanese and u.s. company.
This paper, examines the company from the late 1930s, prior to
the time it was called Xerox, to present day 1991. · The paper
illustrates the difficult times of the post war period and explains
how Haloid Co. acquired the patents and technology from Chester
Carlson for the electrophotography process. It explores the
development of Xerox's first machine which led to its glory years.
Finally the times when Xerox seemed near death, then its
realization and the re-emergence.
During my research at Xerox, I learned many things, most
importantly that u.s. companies are not doomed to fail in the
shadow of the Japanese. Xerox Corporation is a perfect example for
other companies to follow in the competitive business world of
today. The solutions are often difficult to implement and not
everyone will be happy, but they must be put into action. The key
parts of the Xerox answer are quality and customer satisfaction.
That should be a strong message to every business person in the
world. I know I will never think of the word quality in the same
way ever again.
Description
iii, 80 p.
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