A Personal Exploration into the world of Public Relations
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Authors
Kalinka, Debra A.
Issue Date
1988
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
My Senior Individualized Project consisted of a ten-week
internship at Seyferth & Associates, Inc., located in Grand
Rapids, Michigan. With only a vague idea of the differences
between public relations and advertising, my goals were to learn
exactly what constitutes a public relations profession (the
responsibilities it entails),to learn what writing skills are
necessary and/or advantageous to possess, and to become familiar
with the firm's operations as a whole. Because I enjoy both
interacting with people and writing, I deemed it important to
learn how one's time is divided between these areas of interest
and other duties such as account executive meetings. I expected
to be immersed in the world of public relations so that I could
leave the organization not only with sufficient knowledge about
the field, but also with a personal opinion about the
profession.
Description
v, 68 p.
Citation
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License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.