Driving Change: Redefining the Culture of Ford Motor Company
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Authors
Balchandani, Aneesha
Issue Date
1999
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Ford Motor Company has concluded that in order
to be successful in an increasingly global economy, its strategy must change. This
strategy change involves a redefinition of Ford's vision and identity, an essential part of
its corporate culture. This case-study explores why and how a financially successful
manufacturing company plans to shift its entire strategy and change its organizational
culture.
Missing Abstract and Acknowledgements
Missing Abstract and Acknowledgements
Description
iv, 39 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.