The Effect of Advertising On Society’s Most Vulnerable Members
LeBlanc, Christopher C.
This study focuses on advertising’s latent exploitation of two groups of individuals in particular: children and people struggling with personal problems (or, more specifically, those susceptible to buying prescription drugs). These individuals are more susceptible to advertising’s persuasive messages than the rest of society. Children are vastly more impressionable than adults and thus are more easily manipulated by advertisements that conjure familiar images and provide instant gratification. Meanwhile, individuals searching for solutions to personal problems are prone to exploitation from messages in drug advertising that implicitly promise solutions to these problems. Advertising that targets these two groups is rife with marketing techniques that subtly exploit those most vulnerable to exploitation, making it a practice that is both manipulative and corrupt.
Kalamazoo, Mich. : Kalamazoo College
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