Wordenglass and Electricity: A Strategic Plan for Stock Sign Physical Distribution
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Authors
Turkington, Kenneth B., III
Issue Date
1991
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
Since the incorporation of Wordenglass and Electricity in
December of 1985, no effort has been put forth to effectively
market and find efficient channels of distribution for Electriglas
stock signage. This thesis will analyze the unique nature of these
products, provide history on previous attempts of distribution,
propose alternative avenues of distribution, and provide a strategic
game plan for physical distribution for the next fiscal year.
The objective of this analysis is to accomplish the following goals:
1. To explore alternative channels of distribution.
2. To provide a multi-faceted system of distribution that will
allow maximum levels of volume sales.
3. To develop a framework in which all levels of distribution can
function smoothly and succinctly.
Description
55 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.