A Marketing Analysis of Kalamazoo College's Center for International Programs

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Authors
Warren, Heather A.
Issue Date
1999
Type
Thesis
Language
en_US
Keywords
Research Projects
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Abstract
The author interned at the College's Center for International Programs, updating promotional materials and developing a marketing plan to make the College's study abroad program more competitive with other colleges.
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iv, 39 p.
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U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
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