A Marketing Internship With Reaching Higher Incorporated

dc.contributor.advisorHostetter, Autumn B., 1980-
dc.contributor.authorThielking, August
dc.description20 p.
dc.description.abstractOver the course of my college career at Kalamazoo College, I have always been drawn towards three things: creativity, business, and mental health awareness. A marketing internship at Reaching Higher Incorporated done over the summer between my junior and senior year provided me with these things. A non-profit organization based in Southeast Michigan whose mission is to build leadership skills and help with mental health issues in youth and adults through schools and businesses. By volunteering to help teach the Reaching Higher “4 Youth” at Hartland Middle School, I was able to apply psychology concepts to the students I was helping get through various issues at home and at school. By working as a marketing team member, for over 90 hours, I was able to use creative outlets such as Canva to design campaigns and advertising materials while putting my knowledge of various business concepts to use and offer a more modern take on the world and target audience to a company that has been around for decades. Upon putting these two aspects of my career together, I was able to redesign the student class handbook both contextually and aesthetically for future classes. I was also able to design advertisements for benefit fundraiser events, such as a golf-outing and annual gala, for the organization. Over the course of my experience, I learned a large amount about myself on a personal level as well as a professional level and my preferences and my goals for my career ahead of me.
dc.relation.ispartofKalamazoo College Psychology Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Psychology.
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder. All rights reserved.
dc.titleA Marketing Internship With Reaching Higher Incorporated