Forecasting the Market for New Products under Development at the Upjohn Company
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Authors
Wiggins, Marilyn
Issue Date
1978
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
The Upjohn Co. contacted Management· Decision Systems Inc. (MDS) of Weston, Massachusetts concerning the development
of a process whereby accurate predictions could be made concerning
the probable success or failure of a product. Such a process
would enable Upjohn to determine, in the early stages of development,
whether or not a product would be worth developing. MDS was able to develop such a process. The cost of the study, however,
was relatively high, and Upjohn, although pleased with the results
of the MDS study, was reluctant to invest that sum in future studies. The Management Science division at Upjohn decided to
perform its own study in order to determine whether or not they
could perform the same analysis for less money. This paper describes
the original MDS study, as well as the results obtained by
Upjohn.
Description
V, 162 P.
Citation
Publisher
Kalamazoo College
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.