Industrial Distribution and Market Segmentation; Based on Lawson Products and the Industrial MRO Market

KCollege.Access.ContactIf you are not a current Kalamazoo College student, faculty, or staff member, email to request access to this thesis.
dc.contributor.advisorLi, Yang
dc.contributor.advisorSherman, Geoff
dc.contributor.authorRuprich, Michael G.
dc.descriptioniii, 29 p.en_US
dc.description.abstractA description of an internship in the marketing department of Lawson Products in Des Plaines, IL. During which research was completed on market segmentation and the practical ends of market segmentation along with the creation of two projects to the application of market segmentation in the industrial MRO distribution industry. The project encompasses how Lawson Products has chosen to institute a market segmentation plan to help increase sales by penetrating existing accounts and acquiring new accounts. Within this there is the movement and description of the projects completed to help institute the market segmentation, which include industry profiles and competitor reporting.en_US
dc.description.sponsorshipDatabase Marketing. Lawson Products. Des Plaines, Illinois
dc.relation.ispartofKalamazoo College Economics and Business Senior Individualized Projects Collection
dc.relation.ispartofseriesSenior Individualized Projects. Economics and Business.;
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleIndustrial Distribution and Market Segmentation; Based on Lawson Products and the Industrial MRO Marketen_US