The Marketing of a Self-Published E-Book
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Authors
Taylor, Lilian E.
Issue Date
2014
Type
Thesis
Language
en_US
Keywords
Alternative Title
Abstract
This paper, is a marketing plan for a self-published e-book. Beginning with a review of the literature on related marketing and business concepts, the author then connects these concepts to the research question: how does one market a self-published e-book? The marketing plan focuses on low-cost, online marketing techniques. These techniques include social networks, blogs, email lists and electronic word-of-mouth. She also discuss how the branding of an author and brand loyalty are connected and valuable in the marketing of an e-book. After reading this paper, one should understand the concepts related to marketing an e-book and observe one possible marketing plan an author could use to market an e-book.
Description
v, 41 p.
Citation
Publisher
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.