An Examination of Consumers Social Media Trust in the Wake of the Facebook and Cambridge Analytica Scandal
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Authors
Edwards, Joseph Lincoln
Issue Date
2019
Type
Presentation
Language
en_US
Keywords
Alternative Title
Abstract
The purpose of this study is to explore and
track changes in consumer trust on Facebook
during the company’s ongoing scandal. This
study examines the scandal between
Facebook and Cambridge Analytica with the
data mining of 87 million Facebook
consumers. The hypothesis of this study
states as follows: The Facebook and
Cambridge Analytica scandal will result in
little to no harm or damage to Facebooks
reputation and consumers will continue to
use the platform knowing that their data is
being taken. The conclusion has been
determined that after the scandal broke, the
decrease in the user rate of Facebook was so
small that it will make little to no noticeable
damage to Facebook’s profits or reputation
that affects the user rate of the platform.
Description
1 broadside. 48"W x 36"H
Citation
Publisher
Kalamazoo, Mich. : Kalamazoo College
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.