Differences in Online Shopping Behaviors: A Comparison Across Gender and Age
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Authors
Do, Tuan Anh
Issue Date
2018
Type
Presentation
Language
en_US
Keywords
Alternative Title
Abstract
Many shoppers are now moving from traditional retail stores to online marketplace. Among these shoppers, three age groups are the most identifiable: Millennials, Generation X, and Baby Boomers. Yet Internet shopping has inherent risk: like any other form of shopping, online customers are engaging in risky behaviors through their entire purchase. In this study, I showed that Millennials show the strongest preference for Internet shopping out of the three generations. However, Millennial cohorts are less risky behaviorally than older generations.
Description
1 broadside. 48"W x 36"H
Citation
Publisher
Kalamazoo, Mich. : Kalamazoo College
License
U.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.