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    Differences in Online Shopping Behaviors: A Comparison Across Gender and Age

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    tuan_doEconomics&Business2018.pdf (688.4Kb)
    Date
    2018
    Author
    Do, Tuan Anh
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    Abstract
    Many shoppers are now moving from traditional retail stores to online marketplace. Among these shoppers, three age groups are the most identifiable: Millennials, Generation X, and Baby Boomers. Yet Internet shopping has inherent risk: like any other form of shopping, online customers are engaging in risky behaviors through their entire purchase. In this study, I showed that Millennials show the strongest preference for Internet shopping out of the three generations. However, Millennial cohorts are less risky behaviorally than older generations.
    URI
    https://cache.kzoo.edu/handle/10920/43511
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    • Economics and Business Symposium Posters [61]

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