An Accurate Valuation of Social Media Assets (Facebook)

Abstract

In the 21stcentury, social media networks have connected people all over the world. Facebook in particular, has garnered over 2 million monthly users. Facebook first served as a platform to connect college students, but it has attracted all ages since its inception. As the platform grew in popularity, businesses have found their space within the social network. While businesses have altered its advertising focus to social media platforms like Facebook, these businesses also develop their own accounts and following. These followings become a valuable asset for the company, but a universally accepted valuation methodology of this asset has yet to be calculated.