Understanding NHL Attendance: A Case Study of Fan Adoption in the NHL

Abstract

The purpose of this study is to understand what factors influence attendance at National Hockey League games. The factors that were the focus of this study include team points, fights, goals scored, average age, and average cap space, each on a per season basis from 2006 through 2017 (excluding the strike shortened 2012-13 season). It investigates what areas an upstart NHL franchise should focus on to develop a strong fan base.