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dc.contributor.authorHunziker, Travis W.
dc.description1 broadside. 48"W x 36"Hen_US
dc.description.abstractThis research project seeks to examine how real estate agents view Zillow both on favorability and how they feel Zillow has added value to agents. An analysis of the various aspects of Zillow’s marketing services shows a negative favorability towards Zillow by real estate agents. It can be concluded that real estate agents’ negative viewpoint is due to Zillow’s threat to the need of agents.en_US
dc.description.sponsorshipKalamazoo College. Department of Economics and Business. Economics and Business Symposium, 2018.en_US
dc.publisherKalamazoo, Mich. : Kalamazoo Collegeen_US
dc.relation.ispartofKalamazoo College Economics and Business Symposium Presentations Collection
dc.rightsU.S. copyright laws protect this material. Commercial use or distribution of this material is not permitted without prior written permission of the copyright holder.
dc.titleReal Estate Agents’ Favorability of Zillow’s Marketing Servicesen_US

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  • Economics and Business Symposium Posters [61]
    Poster presentations by senior Economics and Business majors that include the results of their Senior Individualized Projects (SIPs) at the Diebold Symposium. Abstracts are generally available to the public, but PDF files are available only to current Kalamazoo College students, faculty, and staff.

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