Real Estate Agents’ Favorability of Zillow’s Marketing Services

Abstract

This research project seeks to examine how real estate agents view Zillow both on favorability and how they feel Zillow has added value to agents. An analysis of the various aspects of Zillow’s marketing services shows a negative favorability towards Zillow by real estate agents. It can be concluded that real estate agents’ negative viewpoint is due to Zillow’s threat to the need of agents.