The Economics of the Sports Broadcasting Industry, and Finding a Place In It

Abstract

This section of the Senior Individualized Project is an economic overview of the sports broadcasting industry. A broad range of economic topics, including market structure, competition, broadcast rights, and the micro-level of the industry, will be covered. Special attention is paid to the effects of the COVID-19 pandemic on professional sports and, transitively, broadcasters. As the pandemic is ongoing at the time of publication, the long-term consequences are to be determined.