The Effect of Streaming Services on the Visual Entertainment Industry
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The purpose of this paper is to examine streaming services impact on the visual entertainment industry. Streaming services, also known as OTT or “over-the-top” entertainment has paved its way causing disruption on established mediums, specifically television, cable networks and movie theatres. Key topics researched include the history of the visual entertainment market, the rise of Netflix and the overall success of streaming services. I will conclude with a personal reflection predicting whether these mediums will thrive and compete in the next five to ten years.